STRLGHTWeb design, SEO, paid media and content strategy for contractors and brands across the United States and Canada, plus video production and drone work in Madison and Milwaukee, Wisconsin.

Studio

Web design
Video content
Strategic integrations
Social media
We are

Not just a
studio, we are

Problem Solvers.
Strategic.
Partners.
Smiling man with mustache and glasses wearing a white STRLIGHT t-shirt, holding a business magazine in his left hand.Smiling man with mustache and glasses wearing a white STRLIGHT t-shirt, holding a business magazine in his left hand.
Contact Clay
Creative Guy at STRLGHT
Three STRLGHT Employees posing in front of a gray background displaying a Madison Magazine's Best of Madison 2026 Winner badge; one man with glasses and mustache reaches towards the camera smiling, a woman with long hair holds her hands near her face, and another man with hands on his head looks surprised.

Best Of Madison

Voted Gold for Best Videographer in Madison. Turns out asking everyone to help us steal bronze worked a little too well.

From commercial video and branded content to full creative campaigns, we’re proud to make work right here in Madison WI that people actually remember.

Partners

We partner with brands that are tired of wasting money on “marketing stuff” and want real momentum, more calls, more booked jobs, more revenue.

From local home service teams to national names, we’ve done the work and we know what moves the needle.

Ridge Top Exteriors

Exterior contractor for roofing, siding, windows, gutters.

ETC

Professional lighting and control systems for venues.

ESPN

Sports media network for live events and stories.

Chalmers Jewelers

Custom jeweler in Middleton and Madison since 1992.

T. Wall Enterprises

Real estate developer building multifamily communities.

CertainTeed

Building products manufacturer for roofing, siding, insulation.

Simplicity Credit Union

Central Wisconsin credit union for banking and loans.

The Maverick Gym

Neurocentric training platform for coaches and athletes.

Microsoft

Global tech company behind software, cloud, productivity.

gener8tor

Startup accelerator connecting founders, mentors, and capital.

3VERYBODY

Inclusive self-tanning brand for natural, non-orange glow.

And So Many More

 
 

Ridge Top Exteriors

Exterior contractor for roofing, siding, windows, gutters.

ETC

Professional lighting and control systems for venues.

ESPN

Sports media network for live events and stories.

Chalmers Jewelers

Custom jeweler in Middleton and Madison since 1992.

T. Wall Enterprises

Real estate developer building multifamily communities.

CertainTeed

Building products manufacturer for roofing, siding, insulation.

Simplicity Credit Union

Central Wisconsin credit union for banking and loans.

The Maverick Gym

Neurocentric training platform for coaches and athletes.

Microsoft

Global tech company behind software, cloud, productivity.

gener8tor

Startup accelerator connecting founders, mentors, and capital.

3VERYBODY

Inclusive self-tanning brand for natural, non-orange glow.

And So Many More

 
 

Ridge Top Exteriors

Exterior contractor for roofing, siding, windows, gutters.

ETC

Professional lighting and control systems for venues.

ESPN

Sports media network for live events and stories.

Chalmers Jewelers

Custom jeweler in Middleton and Madison since 1992.

T. Wall Enterprises

Real estate developer building multifamily communities.

CertainTeed

Building products manufacturer for roofing, siding, insulation.

Simplicity Credit Union

Central Wisconsin credit union for banking and loans.

The Maverick Gym

Neurocentric training platform for coaches and athletes.

Microsoft

Global tech company behind software, cloud, productivity.

gener8tor

Startup accelerator connecting founders, mentors, and capital.

3VERYBODY

Inclusive self-tanning brand for natural, non-orange glow.

And So Many More

 
 

Selected
Work.

3

Projects

A few projects we are proud of. Different industries, same approach. Strategy first, then design, then content that performs.

©26
View work

Why work with STRLGHT

We help ambitious brands get clearer, look sharper, and grow faster.

Years of expertise, small team on purpose

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A young man with tousled hair wearing a dark suit jacket and white shirt points to his right with both hands against a plain gray background.Young man with curly hair and glasses wearing a dark pinstripe blazer and white shirt looking down and smiling at his smartphone against a plain gray background.Smiling woman with long wavy brown hair wearing a checkered shirt under a black top, laughing against a gray background.
Fast feedback loops
Smiling man with light facial hair wearing a black cap and black quarter-zip pullover, standing against a wooden plank background.

Hey!

The website looks awesome

Can we update the homepage banner?

Hi Tyler!

Sure, we'll get our team on it!

Man with curly hair and mustache wearing clear glasses and a brown pinstripe suit, smiling while looking down at his smartphone.
Modern black house with a steep roof, featuring two dormer windows, a chimney, multiple rectangular windows, a front door with a porch light, and a small fenced area on the right side.

Strategy that ties to revenue

Leads, conversion, retention, repeat business.

View services
"We just want to make cool shit, and make you a boat load of money in the process. - Hard work wins. Talent is cute, but execution pays the bills."
Clay Michek
Founder of STRLGHT

About us

Made to rank. Made to convert. Made to scale.

STRLGHT started by building websites, then moved deeper into video production after seeing the same issue over and over. A lot of brands had a site that looked fine, but did not convert. And the content, if it existed, was not built with a plan.

Now we do both, plus the strategy layer that connects it all. Customer research, messaging, SEO structure, conversion paths, and content designed to be distributed on purpose, not just posted.

We have a soft spot for home services because the upside is huge when the site, the content, and the search strategy line up. Roofing, HVAC, remodeling, exteriors, that space rewards the brands that move smart and show up everywhere.

Services

(04)
1

Specialized Website Development

Websites
Landing Pages
Content Systems
SEO
AEO / GEO (Answer Engine Optimization)
Aerial view of a residential house with a dark roof surrounded by green lawn, driveway with a black vehicle, and garden with outdoor play equipment, featuring overlay text promoting exterior renovation experts.

We build websites for humans on the front end and for Google and AEO on the back end. Clean structure, fast load times, strong copy, and pages designed to rank and convert.

2

Video Production for Web and TV

Commercials
Social
Drone
Brand Stories
Training
Aerial view of a snowy landscape at sunset with long shadows and a glowing sun halo causing bright light spots on either side of the sun, highlighting buildings and roads marked by a glowing blue path and a location pin icon.

Cinematic when it should be, simple when it needs to convert. Always edited for where it lives, web, TV, paid ads, or social.

3

Strategy and Integrations

API Integrations
Automation
Tracking
Systems Design
Planning
Screenshot of a social media profile grid showing various video thumbnails featuring a man in casual wear outside houses, a man in a jewelry store, close-ups of jewelry, and outdoor scenes with trees and buildings.

We connect the tools behind the scenes so your marketing actually works. CRM flows, lead routing, analytics, reporting, and automations that save time and stop leads from falling through cracks.

4

Social Strategy and Video Distribution

Social Strategy
Social Ads
Repurposing
Campaign Matching
Graphic Design
Paid Support
Close-up of a blue geometric exercise structure with a black center labeled 'The Maverick Gym' inside a gym, with a person wearing a workout outfit and helmet blurred in the background.

We build a real distribution plan. What gets posted, where it goes, how it gets repurposed, and how we measure if it is doing its job.

Get in touch
Get in touch

Testimonials

What our clients are saying

We keep it simple. We care about outcomes, and we care about the relationship.

Some data about our clients
98%
report better lead quality after a site and content upgrade
92%
see stronger organic visibility within the first 90 days
96%
come back for another project or ongoing work
A city skyline along a waterfront at sunset with the sun low in the sky, reflecting over calm water and some scattered clouds.
“Each year I am amazed at the creativity that they display. They really capture those nuanced aspects of the events that make the magic of the weekend tangible.”
Zach Zellner
Director
“Clay and his team at STRLGHT gave me top-class service. Fast at answering any of my questions, very friendly team and professional. Would definitely work with them again.”
Smiling man wearing glasses and a black t-shirt that says 'Just DAO it.' standing outdoors with green leafy background.
Rogelio Martinez
CEO at Fast Cloud
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Revenue influenced by our work

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Leads generated for our clients

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Tasks automated through smarter systems

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Pricing

Test Us Out

Single Project

Starting At:
$2,500
/project
A one-time project for when you need something built, fixed, or launched fast.
  • Website pages, landing pages, and mini-sites

  • Video for web, TV, and paid ads

  • SEO and AEO foundations

  • Tracking setup and conversion cleanup

  • Drone footage available hourly when it fits your project

2-4 Weeks Sprint
Tell Us What You're Thinking!
Final pricing depends on scope, timeline, and how many deliverables.
Gains Maker

Continuous Plan

Ongoing Growth Partnership
For brands that want consistent improvement, consistent output, and a team that cares about results.
  • Ongoing SEO and site improvements

  • Monthly content and video cadence

  • Distribution plan, testing, and iteration

  • Reporting and performance focus

  • Revenue-share options

  • And So Much More

Monthly retainer / Rev Share
Talk Partnership!
This Is A Bespoke Plan, Please Inquire For More Details

We keep this flexible on purpose. Scope first, then we build the right plan.

FAQ

Answered questions.

Everything you want to know, up front.

1
What type of clients do you usually work with?
Brands that want growth and are ready to execute. We do a lot with home services, plus startups, nonprofits, and product brands.
2
Do you only work with roofing, HVAC, and remodelers?
Nope. We just love that world because the ROI is usually obvious and measurable.
3
How long does a typical project take?
Most website sprints land in 2 to 6 weeks. Video can be a one-day shoot or a full campaign, depends on scope.
4
Do you write the copy and handle SEO structure too?
Yes. Copy, structure, metadata, internal links, on-page SEO, and content planning.
5
What is AEO and why do we care?
It is optimization for answer-driven search. People search differently now, and your site should be built to show up in those results too.
6
Do you offer ongoing support after launch?
Yes. Most clients stay because the best sites improve over time.
7
How does the revenue share model work?
If we can track outcomes cleanly and agree on what “wins” means, we can align incentives and have skin in the game. If we cannot measure it fairly, we keep it straightforward.
8
How do we start with STRLGHT?
Hit the contact page, tell us what you do, what you sell, and what you want to improve. We will reply with next steps.
Man with curly hair and large clear-framed glasses wearing a brown pinstripe blazer and white shirt, looking to his right.

Start your project with us!

Aerial view of workers installing roofing material on a wooden roof deck, with some workers on a white underlayment and others preparing the roof surface, surrounded by green grass and neighboring roofs.
Aerial view of a house with a complex roof surrounded by a well-maintained lawn and various trees and shrubs in a landscaped yard.
Aerial view of a wooded area with several buildings, a road, and a group of people gathering outdoors under clear blue sky, with large colorful letters RYLA overlaid on the image.
Man with a beard and mustache wearing a gray polo shirt sits at a desk with a calendar, lamp, and papers, speaking directly to the camera in an office setting.
Aerial view of workers installing a roof on a house surrounded by green lawns and trees, with construction materials and vehicles nearby. A side banner shows the Ridge Top Exteriors logo, offers a free quote, and displays a QR code. A bottom banner reads: Use code TV500 for $500 off your next project.
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