Performance Partnership Performance-based website, SEO, tracking and CRM partnership for exterior remodelers and contractors across the United States and Canada.
We build and run your website, SEO, tracking, and lead systems. No big upfront fee. Instead we earn a negotiated share of the revenue those leads actually collect, which means we don't get paid unless the thing produces.
Website Build & Care
Built, hosted, and improved on an ongoing basis. Not handed off and forgotten about.
SEO & Local Visibility
Ongoing work so the right homeowners in your service area actually find you.
Tracking & Analytics
Forms, calls, appointments, and sources all measured, so we both see what is working.
CRM & Automations
Lead flow, follow-up, and reporting wired into the tools your team already uses.
The Model
You pay when tracked work becomes collected revenue.
We provide the strategy, website, copy, tracking, and ongoing SEO that adds up to a real sales channel. We earn a percentage only when a tracked lead becomes a paying customer, so nothing is owed on leads that go nowhere or on business you already had.
• A homeowner finds you through search or a campaign • They call, submit a form, or book an appointment • Your CRM tracks where that lead came from • The job gets completed and the customer pays you • Collected revenue shows up in a shared monthly report
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The Website
Built around the homeowner's decision, not an agency's template.
Contractor websites usually fail one of two ways. They look exactly like every other contractor website, or they look impressive and make it weirdly hard to request an estimate. We build around the questions homeowners are actually asking.
• Can I trust these people? • What happens after I contact them? • Can they handle roofing, siding, gutters, or a bigger exterior job? • Are they going to answer the phone?
We have been building alongside contractors for more than a decade.
From multi location exterior remodeling companies to smaller growth focused operators, we have connected websites, content, lead generation, sales systems, and reporting. We have seen what happens after the form gets submitted, not just before.
Influenced reflects results across STRLGHT supported marketing and digital systems over a decade of client work, and is defined separately from directly attributable collected revenue.
The Structure
Performance Based, Not Project Based
Website Agency
Large upfront website investment
Paid in full the day the site launches
Reporting centered on traffic
Limited incentive after launch
Separate site, SEO, content, and production vendors
May be working with your competitors too
Performance Partnership
No standard upfront setup fee
We earn when tracked work becomes collected revenue
Reporting centered on leads, sources, and collected business
Ongoing reason to test, improve, and grow
One connected strategy under one creative partner
One company per trade, per service area
Nothing owed on leads that go nowhere
No percentage on the revenue you were already earning
Reporting built around leads, sources, and collected business
One company per trade, per service area
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See if we're a fit.
We keep the list small and take on a limited number of partners at a time. We generally work with one company per trade, per service area, so applying early lets us check whether your territory is still open.
Questions worth answering up front.
Is there really no setup fee?
The standard partnership does not start with a traditional website setup fee. Our compensation is tied to collected revenue through the agreed tracked sources instead. Outside expenses like ad budgets, CRM subscriptions, call tracking software, travel, and certain third party tools are not included unless the agreement says so. Standalone brand or content work may carry its own fee or a different structure.
How is the percentage decided?
It gets negotiated based on company size, service area, market opportunity, operational maturity, and how much support you need. Structures start around 2% for qualifying established companies. Smaller or earlier stage businesses may land higher, since the investment and the risk on our side are both bigger.
What actually counts as collected revenue?
Our percentage applies to collected revenue connected to the lead sources defined in the agreement. An unqualified lead, an unanswered phone call, an unsigned estimate, or an unpaid contract does not count.
Do we have to give you CRM access?
Yes. A working CRM and access to the relevant lead, sales, and collected revenue reporting are required. Transparent tracking is the thing that makes this fair in both directions.
Do you cover our ad spend?
No. Media budgets and other third party expenses stay on your side unless the agreement says otherwise. We build the strategy, landing pages, tracking, content, and lead forms that sit behind those campaigns.
Who owns the website?
Website ownership, transfer options, exported content, buyout provisions, and post agreement system access are all defined in the contract before anything begins.