Homeowners want a number. Give them one.Napkn is a free instant quote calculator for contractors, embedded with one script tag, available across the United States and Canada.
Napkn is an instant quote calculator you drop on your site with one script tag. A homeowner answers a few questions, sees an honest price range, and you get a lead that already knows its own budget. Free to start.
One Script Tag
Paste it once. It runs in its own iframe, so it cannot break your site's styling.
Your Rates
You set the price per square, the style modifiers, and the add-ons. It quotes your numbers.
Priced Leads
Every answer, the calculated range, and full campaign attribution, sent to your inbox and CRM.
Your Brand
Your logo, your colors. The homeowner sees your company, not ours.
The Problem
Your website ends at a contact form.
A homeowner shows up wanting to know what a job costs. You do not want to publish a price. So they fill out a form, or they leave. The ones who fill it out start a week of phone tag, and some of them were never in budget to begin with.
• Homeowners bounce when there is no number anywhere on the page • A name and an email tells you nothing about scope or budget • Your estimators burn days on jobs that were never going to close • You cannot tell which campaign produced which quote, or at what value
Trades
Siding is live. The rest are coming.
Every trade runs on the same pricing engine, so adding one is a matter of configuring the rules, not rebuilding the tool. If your trade is not up yet, tell us and it moves up the list.
• Siding, live now • Roofing, gutters, windows, doors, and insulation, planned next • Anything with pricing that reduces to rules can run on the same engine
Every lead shows up already qualified.
A form gives you a name and an email. Napkn gives you a name, an email, a defined scope, a budget band, and the campaign that produced it. That is the difference between a lead you have to qualify and a lead that qualified itself.
Napkn returns an estimate range, not a guaranteed price, and it says so to the homeowner. No fake precision and no bait pricing.
Start Free
Put it on your site and see what comes back.
No card, no sales call, no contract. Set up your rates, grab your embed code, and start collecting priced leads. If it earns its keep, we can talk about the paid tier later.
Replace with a real partner quote before this section is unhidden.
Put a number on your site.
Setup takes about as long as reading this page. If you get stuck, STRLGHT built it and STRLGHT answers the email.
Questions contractors actually ask.
Will it slow my site down?
The widget loads inside its own sandboxed iframe, so it cannot conflict with your CSS or break your layout. It sizes itself to whatever container you drop it in and works full width on mobile.
Will it show prices I am not comfortable with?
You set every rate. Price per square, style modifiers, and add-on pricing are all yours to configure, and you can change them whenever your costs move. The output is a range, presented as a range, so you are not locked into a number.
How accurate is the estimate?
As accurate as the rules you give it. Napkn does the same math you would do on the back of a napkin, using your rates and the homeowner's answers. It is a ballpark meant to start a real conversation, not replace a site visit, and the homeowner is told that.
Where do the leads go?
Email notification, a webhook to your CRM that retries if the first attempt fails, and CSV export from your dashboard. If your CRM accepts webhooks, it will work. Tell us what you run and we will confirm.
Can I turn it off or take it down?
Any time. Pull the script tag and it is gone. Domain locking also means the widget only renders on the domains you have approved, so it cannot show up somewhere you did not put it.
Does the homeowner know it is Napkn?
The widget wears your logo and your brand color. As far as the homeowner is concerned, it is your tool on your website.