OurStudio: the Madison, Wisconsin team behind STRLGHT web design and video production

Studio

Wisconsin based
Three young adults posing against a plain background: a woman in black dress with sheer sleeves stands with hand on hip, a man in a gray oversized suit stands with one hand on chest, and another man with glasses and a mustache crouches wearing a beige suit.
MADISON WI
est. 2016
system: STRLGHT
About us

STRLGHT started out building websites, then we got pulled into video production because we kept seeing the same issue. Businesses had a site that looked fine, but it did not convert. And if they had content, it was random, inconsistent, or doing nothing for sales.

So we built a better system. We design websites that feel clean for real humans up front, and are structured for SEO and AEO on the back end. Then we back it all up with video and content that actually has a job to do, build trust, drive calls, and move people to action.

We’re based in Madison, WI and travel all over the world working for incredible brands.

Most of it ends up in the work. Home services, tech, retail, nonprofits, whatever the category, the approach is the same. The services page covers how we actually build it, structure and video and the tracking nobody likes talking about. Drone shoots are flown by an FAA-certified pilot, not a hobby setup.

A blurry image of a red and blue background.
Young man with curly brown hair and mustache wearing glasses, a beige suit jacket, and a white dress shirt smiling against a plain light gray background.

Who we are

We’re a small crew

Young person with short, tousled hair wearing an oversized gray suit jacket and matching trousers over a white button-up shirt with a decorative collar chain, standing with hands in pockets against a plain light gray background.
Young woman with long wavy brown hair wearing a black top with sheer sleeves and a gold chain necklace, smiling against a plain gray background.
Portrait of a woman with long, wavy brown hair wearing a gray plaid shirt and black top, looking at the camera with a neutral expression against a plain gray background.
Smiling young man with light brown spiked hair wearing a white button-up shirt and a dark gray oversized blazer against a plain light gray background.

We’re a small crew that moves fast, cares a lot, and gets weirdly excited about the details. Strategy, design, content, systems, it all connects. And we like being the team people call when they want it done right without the bloated agency circus.

01

Built on strategy, execution, and clean design.

02

Years of real-world reps, not theory.

03

We obsess over craft, clarity, and results.

Members

Man with curly brown hair, mustache, and clear glasses wearing a brown pinstripe blazer and white shirt, facing the camera with a neutral gray background.

Clay Michek

Founder and Creative
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Owen Krimmer (BK)

Editor
Young woman with long wavy brown hair wearing a black top and a gold chain necklace, smiling softly against a plain light gray background.

Ashley Palmer

Creative Lead

Approach

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Briefing

We start with the boring stuff that actually matters. Who your customer is, what they are searching, what makes them trust you, and what you want them to do next. Then we map the simplest path to get there.

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Action

Then we build. Website structure, landing pages, content systems, video, tracking, integrations. We move fast, show progress often, and keep decisions tied to the goal.

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Results

We measure what happened. Rankings, leads, conversion rate, engagement, whatever the project is supposed to change. Then we improve it. The best work is not a one-and-done, it’s iteration.

We have a few of these

Wins & Milestones.

Year
Award
Project
Type

2026

Best of Madison Gold

STRLGHT

Awards

2026

96% client return rate

Ongoing partners

Retention

2025

Passed $100M+ revenue influenced

Multi-client total

Impact

2025

Passed 45K+ leads generated

Multi-client total

Growth

2024

Built First AI Client Writer

Internal system

Product

2023

Hired our first full-time employee

STRLGHT

Growth

2021

Worked with our first international client

Client work

Milestone

2020

Doubled down on strategic video

Web + TV campaigns

Conversion

2016

STRLGHT founded in Madison, WI

STRLGHT

Origin