Storm Damage TV Commercial | Ridge Top Exteriors
Thirty seconds you can run all year
Storm marketing usually lives and dies with the storm. Hail hits, everybody floods the airwaves for two weeks, then it goes quiet until the next one. Ridge Top wanted the opposite. A spot they could just leave running. So we wrote it evergreen. No dates, no specific storm, no fake urgency. Just the actual sequence a homeowner goes through: somebody comes out and looks, you get documentation your insurance will actually accept, the work gets done. Teleprompter kept the delivery tight, because thirty seconds punishes you the second you wander. The color grade is the part worth pointing at. Storm footage begs to go dark and dramatic, and we went the other direction on purpose. Nobody wants scary from the company they're about to hand their roof to.
Who is
Ridge Top Exteriors
Ridge Top Exteriors has been doing exterior work out of Wisconsin since 2002. Roofing, siding, windows, gutters. Family owned, now a crew past 150. Storm and hail restoration is a big piece of the business, which means a lot of their first conversations happen on somebody's worst day.
A spot that keeps working
Nothing in it is tied to a specific storm, so Ridge Top can leave the commercial in rotation year-round instead of scrambling to cut something new every time the weather turns. Same thirty seconds runs on broadcast, runs as paid social, and sits on the storm damage page.
