Ice Dam Removal Promo | Ridge Top Exteriors
A service with a two month window
Ice dam removal is a seasonal emergency business. Ice builds at the roof edge, water backs up under the shingles, and a homeowner goes from not thinking about it to needing somebody today. The whole selling window is a couple of cold months and it opens without warning. Which means the video has to be ready before the season and has to work fast when it runs. No slow build. Show the problem, show that somebody handles it, done. Drone did the useful work here, because ice dams live at the roofline where a homeowner standing in their driveway cannot see them. Getting a camera up to the eave shows people the thing they've been walking underneath all week without noticing.
Who is
Ridge Top Exteriors
Ridge Top Exteriors has been doing roofing, siding, gutters, and windows for over two decades, with a lot of 30-plus year trade veterans on the crew. Ice dam removal sits in their repair services, which run hardest in the depth of a Wisconsin winter.
Ready when the ice comes
Ridge Top has a piece they can put into rotation the moment the weather turns, targeting a service that sells on urgency rather than consideration. The aerial coverage does the real convincing, since it shows homeowners a problem they physically can't see from the ground.
