"Create Your Dream Home" TV Spot | Ridge Top Exteriors
One spot, four endings
Ridge Top has four locations across the Midwest and Florida, and a national-feeling commercial that ends with a generic call to action wastes the thing that actually makes them competitive, which is being local wherever you happen to be watching. So we built one spot and four endings. Same story, same production, same talent, then the tag changes depending on the market. Every viewer gets a commercial that names their own location. That decision has to happen at the concept stage, not in post. You script and shoot knowing the last ten seconds are modular, which means the story has to arrive somewhere that four different endings can all attach to cleanly. Retrofitting that later is miserable.
Who is
Ridge Top Exteriors
Ridge Top Exteriors has been in roofing, siding, gutters, and windows for over two decades, with many employees carrying 30-plus years of trade experience. They've worked with STRLGHT since 2017, which is most of the time we've been doing this.
Local in four markets
Ridge Top got a single production covering four markets, each one ending on the location a viewer can actually call, which is far cheaper than four shoots and far better than one generic tag. Building the modularity in from the script is what made it work.
