Procedure Video Library | Quintessa
Thirty videos, shot to last
Quintessa needed a video for essentially every procedure they offer, with Dr. Butz explaining each one. Over thirty in total. When somebody is researching a procedure they're nervous about, hearing it directly from the surgeon does something no page of copy can. The interesting decision was shooting all of it in 8K. That's overkill for delivery today and completely correct for a library like this, because these videos aren't a campaign. They'll sit on service pages for years, and shooting with that much headroom means they can be recropped, reframed, and repurposed as formats change without anybody going back to reshoot thirty videos. Volume shoots also live or die on consistency. Video four and video thirty-one have to look like they came from the same practice, which is a discipline problem more than a creative one.
Who is
Quintessa
Quintessa is an aesthetics and plastic surgery practice with four locations across Wisconsin, offering surgical and non-surgical procedures.
A library, not a campaign
Quintessa has a video on essentially every service page, with the surgeon explaining the procedure to somebody who is probably anxious about asking. Shooting in 8K means the library survives format changes without a reshoot, which is the whole reason it was worth building at that scale.
