Website Build | The Maverick Gym
Explain the machine before they bounce
The Maverick is hard to explain and impossible to guess at. Somebody lands on the site with no idea what they're looking at, and there are maybe a few seconds before they decide it isn't for them. A photo of the equipment doesn't do it. Neither does a paragraph underneath the photo. So we built the explanation into the site itself. Custom animations made specifically for this build, plus 3D models of the equipment so a visitor can see how it works in the round instead of trying to infer it from a still. That's more production than a website usually gets, and it's the right call here. When the product is unfamiliar, the site isn't a brochure. It's the demo.
Who is
The Maverick Gym
The Maverick Gym makes The Maverick, a 360 degree training system that links strength, balance, vision, reaction time, and decision-making in one piece of equipment. It's used by athletes, coaches, and tactical and high-performance programs.
The site does the demo
The build gives The Maverick a site that teaches the product rather than listing it, which matters enormously for equipment nobody has ever seen before. The 3D assets and animations carry over into their other marketing too, so the work didn't stop at the website.
