Website Build | 3VERYBODY
Get out of the way of the sale
Ecommerce sites fail in two directions. Either they look incredible and nobody can figure out how to buy anything, or they convert fine and look like every other theme on the internet. 3VERYBODY needed both halves handled. So we designed and developed around brand consistency first, because a tanning brand lives or dies on looking like it knows what it's doing, then went hunting for friction. Fewer steps between landing and checkout, clearer product decisions, nothing sitting on a page that isn't helping somebody buy. The unglamorous work is what pays here. Most of what makes an ecommerce site work is removing things, and removing things is always a harder sell than adding them.
Who is
3verybody
3VERYBODY is a direct-to-consumer self-tanning brand making at-home products formulated for a range of skin tones and types. They sell online and put real weight behind education content, because the actual barrier with self-tanner is people being nervous to put it on.
Fewer steps to checkout
3VERYBODY got a storefront that holds the brand together and shortens the run from landing to purchase, which is the entire job of a direct-to-consumer site. It's also the foundation the Black Friday campaign later drove all its traffic into.
