Black Friday Campaign | 3VERYBODY
Thirty-plus assets, one weekend
Black Friday isn't a campaign you optimize your way through. It's four days. Whatever you launch with is basically what you're running, and if the creative doesn't land you find out way too late to do anything about it. So we didn't make a couple of ads. We built a system. Over thirty pieces across video and design, all on-brand, all built to be tested against each other. Volume with consistency. Give the algorithm enough genuinely different options and it'll find the winners faster than any human staring at a dashboard. That's the real strategy behind a big creative set, and it's the part most people skip, because thirty assets is a lot more work than three. It's worth the work.
Who is
3verybody
3VERYBODY is a direct-to-consumer self-tanning brand making at-home products formulated for a range of skin tones and types. They sell online and lean hard on education content, because the real barrier with self-tanner is people being nervous about putting it on.
Their best Black Friday yet
It became 3VERYBODY's most successful campaign to date, doubling the previous year's sales over the same window. The creative volume is what made that possible, because the campaign had room to shift toward what was working while it was still live.
