Football Roofing Commercial | Ridge Top Exteriors
Roofing, explained like a football drive
Nobody wants a lecture about roof installation. But everybody in Wisconsin in October will sit still for football, so we borrowed the frame. Each stage of a roofing project became a step down the field. Before install, during install, what happens once the crew clears out. Matt Lepay carried it, which is not a small thing. When the voice you associate with fall Saturdays is the one walking you through work on your house, it lands differently than a contractor talking at you. Teleprompter kept the pacing tight, drone gave us the scale, and animation handled the football overlay so the metaphor actually plays instead of just getting mentioned once and dropped.
Who is
Ridge Top Exteriors
Ridge Top Exteriors is a family owned exterior remodeling company out of Wisconsin, in business since 2002, doing roofing, siding, windows, and gutters across the state and into neighboring markets.
A process nobody skipped
Wrapping the roofing process in a football drive got homeowners to sit through information they'd normally bail on halfway, and it gave Ridge Top a seasonal spot that slots naturally into fall placements. The Lepay association does trust work you can't write into a script.
