Conversation Commercial | Ridge Top Exteriors

Almost every home services commercial is somebody talking at the camera. You know it's a pitch within two seconds and your guard goes up, and after that nothing in the next twenty-eight seconds is getting through. So we built this one as a conversation instead. Two people, talking to each other rather than at you, about the thing they'd actually be talking about. You're overhearing it. That's a completely different posture for a viewer, and it buys the whole spot the benefit of the doubt. The catch is that natural is hard. Real conversation meanders, and a commercial can't. So you shoot a lot, stay patient, and find the stretch where it's both honest and going somewhere. Drone and jobsite coverage handle the credibility while the conversation handles the trust.

Ridge Top Exteriors is a family owned exterior remodeling company out of Wisconsin, in business since 2002, handling roofing, siding, windows, and gutters. They compete against a lot of noisy advertising in a category people are already skeptical of.