Custom Dolphin Pendant Film | Chalmers Jewelers
Jewelry that stands in for something
This one had weight behind it. A dolphin pendant made in memory of a companion, which means the object isn't decorative. It's a placeholder for something that isn't around anymore. That changes how you shoot it. You cover the design and the bench work the way you would any craft piece, but you don't play it as a product demo, and you don't push the sentiment either. The reason it matters is already in the room. Get heavy-handed with it and the whole thing curdles. So we stayed on the making. Design, then metal, then the finished piece. Let the viewer bring their own version of who they'd make one for.
Who is
Chalmers Jewelers
Chalmers Jewelers has been on University Avenue in Middleton since 1992, family started and independently owned. They design and craft custom pieces on site with four full-time goldsmiths, including memorial and commemorative commissions.
The reason people commission
The film shows the emotional end of custom work, which is where most of these orders actually originate and the part a product photo can never carry. It gives Chalmers something to point at for anyone weighing a piece that has to mean something.
