Listing Video | 4942 Championship Cir
A small audience, so make it count
At a multi-million dollar price point the buyer pool is tiny. Which flips what a listing video is even for. It isn't a reach play. There is no version of this that goes viral and finds you a buyer, and chasing that would make it worse. So the job is being good enough for the handful of people who are genuinely in the market. Somebody looking at a house in this range is often looking from somewhere else, and this video may be the only walkthrough they get before deciding whether the trip is worth taking. Drone for the property and how it sits in Bishops Bay, then a full interior pass with the pacing to actually see a room. Nothing clever. On a house this good the restraint is the technique.
Who is
Janie Krohmer, The Community of Bishops Bay
Janie Krohmer is a Realtor with The Community of Bishops Bay, the master planned neighborhood spanning Middleton, Westport, and Waunakee north of Madison. She handles new construction and high-end listings across the community, including several homes on Championship Circle.
Worth the flight
The video does the work of a first showing for a buyer who isn't local yet, which is most of the market at this price. It also gives Janie a piece that matches the caliber of the listing, instead of the phone walkthrough a lot of agents still settle for.
