Located at 6202 University Avenue, Middleton, Chalmers Jewelers is a renowned jewelry store celebrated for its in-house, bespoke jewelry creation. Founded by the Chalmers family in 1992, this esteemed establishment prides itself on a broad spectrum of jewelry services and an expansive inventory of unique pieces. Home to approximately 20 seasoned professionals, including GIA-certified gemologists and four dedicated full-time goldsmiths, the store ensures an intimately personalized shopping journey for each customer. Chalmers Jewelers distinguishes itself by designing and crafting custom jewelry directly on its premises, inviting clients to actively participate in the creation of their unique pieces. This commitment to exceptional craftsmanship and unparalleled customer service solidifies Chalmers Jewelers as the premier choice for those in pursuit of extraordinary, one-of-a-kind jewelry.
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For our latest endeavor with Chalmers Jewelers, we took a different approach to create a watch commercial that felt more like a story than a sales pitch. "Time for an Upgrade" follows the journey of a customer who is running late, highlighting the moment of choosing a watch that represents more than just time—it symbolizes a milestone. We handled everything from conceptualizing the idea, writing the script, directing, to finding the right actors, ensuring the final piece authentically reflected the elegance and significance of Chalmers Jewelers' watch collection.
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