The Strlght Performance Partnership

We don't get paid for making your website look pretty.

We get paid when it produces.

We build, manage, and continuously improve websites for home services companies. Instead of charging a massive upfront fee and disappearing, we earn a negotiated percentage of the collected revenue generated through the lead sources we manage. That means we've got actual skin in the game.

Let's Build Something That PaysSee How It Works
Limited partnerships. One company per trade, per service area.
The Model

Pay STRLGHT Only When Tracked Business Becomes Collected Revenue

STRLGHT provides the strategy, website development, copy, tracking, analytics, and ongoing SEO needed to build a digital sales channel.

Leads generated through the sources we manage are tracked in the contractor’s CRM. STRLGHT earns a percentage only when a tracked lead becomes a paying customer.

No payment for leads that go nowhere. No percentage on existing revenue. Just a defined share of revenue generated through tracked sources.

how it works
Search or Campaign
A homeowner discovers the company.
→
Website or Landing Page
They call, submit a form, or book an appointment.
→
CRM Tracking
The original source is tracked through the sales process.
→
Completed and Collected
The customer pays the contractor.
→
Shared Reporting
Collected revenue appears in transparent monthly reports.

Final attribution rules, exclusions, ownership terms, third-party expenses, and buyout provisions are established in the partnership agreement.

What We Handle

It's not just a website. It's the whole growth engine.

A website alone doesn't grow a contractor, so we run the connected system around it. Some of it is included in your partnership. Some is available as an add-on, depending on your market and goals. Either way, you work with one team instead of five vendors.

Included in the partnership
The core system that drives tracked revenue
Specialized website development. Built, hosted, and continually improved, not handed off and forgotten.
SEO and local visibility. Ongoing work to help the right homeowners find you.
Tracking and analytics. Forms, calls, appointments, and sources measured so we both see what is working.
Automations and CRM integrations. Lead flow, follow-up, and reporting wired into the tools you already use.
Conversion and content strategy. Messaging aimed at booked appointments, not just traffic.
Also on the table
Available as add-ons, based on scope
Video production. Brand films, project stories, and review videos.
Photography. Team, project, and brand photography when you need it.
Drone cinematography. Aerial footage that makes the work look like the work.
Video distribution. Getting content in front of the right local audience.
Social strategy. A plan for the platforms that actually move your market.
Yes, we do full rebrands too.

We have taken a partner through a complete brand rebuild from the logo up, folded right into the working relationship. If your brand is holding you back, we can fix that as part of the plan or as an add-on.

What is included versus an add-on is set during onboarding, based on your market, your goals, and where you need the most help.

The Website

Built around the homeowner's decision, not an agency's template.

Home services websites tend to fall into two categories. They either look exactly like every other contractor website, or they look impressive but make it weirdly difficult to request an estimate.

We build around the real questions homeowners are asking:

  • Can I trust these people?
  • Do they work in my area?
  • Have they done projects like mine?
  • What happens after I contact them?
  • Can they help with roofing, siding, gutters, windows, or a larger exterior project?
  • Are they going to answer the phone?

The website should answer those questions quickly and move qualified homeowners toward the next step.

Modern kitchen with black cabinets, white marble island, large window, and dining area with red chairs in the background.
Before
.
A website that existed.
After
A system built to move homeowners toward a conversation.
The Numbers

We've been building with contractors for more than a decade.

$140M+
Revenue directly influenced through STRLGHT-supported marketing and digital systems
50,000+
Leads generated
1,000,000+
Tasks automated through connected systems
10+ Yrs
Working alongside contractors and long-term client partners

These figures reflect results influenced across STRLGHT-supported marketing and digital systems over more than a decade of client work. Influenced is defined separately from directly attributable collected revenue, so these numbers do not imply that every dollar was generated exclusively by STRLGHT.

From multi-location exterior remodeling companies to smaller growth-focused operators, STRLGHT has helped connect websites, content, lead generation, sales systems, and reporting. We've seen what happens after the form is submitted, too.

That matters, because a website cannot fix a contractor who takes three days to call a homeowner back. The strongest partnerships connect marketing performance with the sales and operational systems needed to handle the opportunity.

THE DIFFERENCE

A prettier website isn’t a performance strategy.

Most agencies are paid to launch your website. STRLGHT is built to keep improving it and earn when tracked work becomes collected revenue.

TRADITIONAL MODEL

Website Agency

−

Large upfront website investment

−

Agency gets paid when the website launches

−

Reporting centered on website traffic

−

Limited incentive after launch

−

Separate website, SEO, content, and production vendors

−

May work with direct competitors

STRLGHT MODEL

Performance Partnership

+

No standard upfront website setup fee

+

STRLGHT earns when tracked work becomes collected revenue

+

Reporting centered on leads, sources, and collected business

+

Continued incentive to test, improve, and grow

+

One connected strategy under a single creative partner

+

Limited partnerships within defined markets

A DIFFERENT COST STRUCTURE

Partnerships start around 2%

Traditional contractor marketing budgets are often based on a percentage of the company’s total revenue.

STRLGHT’s negotiated percentage applies only to collected revenue generated through the sources we manage , not the contractor’s entire book of business.

Final terms are based on:
Revenue Market Service Area Operational Needs Growth Potential

A starting point around 2% is not a guaranteed offer. Smaller, earlier-stage, or higher-support businesses may require a substantially different structure.

Tracked revenue
We earn a share. You keep the rest.
How Payment Works

Simple math. No mystery invoice.

You pay STRLGHT a share of the collected revenue we help generate through the sources we manage. Not on leads that go nowhere. Not on the business you already had. Just the new, tracked revenue that actually lands.

The percentage depends on your size, your market, and how much support you need. It starts low for established companies and scales from there. We set the exact terms together, in writing, before anything begins.

Good businesses make good partners.

We can build a strong website and a better lead system. We cannot install a roof, answer your phones, run your sales appointments, or magically create production capacity.

This partnership works best when the contractor already takes the work seriously and is ready to grow.

✓ Home services is a primary focus

✓ Established crews and reliable production capacity

✓ Licensed and properly insured

✓ CRM actively used by the sales team

✓ Fast lead response is treated as a priority

We partner with one company per trade in a service area.

Not because we're trying to act mysterious. Because helping two companies in the same trade fight over the same homeowner would be dumb.

FAQ

Questions worth answering up front.

Do I pay anything for the initial website build?
The standard Performance Partnership does not begin with a traditional website setup fee. STRLGHT's compensation is instead tied to collected revenue generated through the agreed tracked sources. Additional expenses, including advertising budgets, CRM subscriptions, call-tracking software, travel, and certain third-party tools, are not included unless specifically stated in the agreement. Separate or a la carte brand and content work may require an additional fee or a different percentage structure.
What percentage does STRLGHT receive?
The percentage is negotiated based on company size, service area, market opportunity, operational maturity, and the amount of support required. Structures start around 2% for qualifying established companies. Smaller or earlier-stage businesses may require a higher percentage due to the greater investment and risk involved.
What counts as generated revenue?
STRLGHT's percentage applies to collected revenue connected to the lead sources defined in the agreement. An unqualified lead, unanswered phone call, unsigned estimate, or unpaid contract does not count as collected revenue.
Do you need access to our CRM?
Yes. A functioning CRM and access to the relevant lead, sales, and collected-revenue reporting are required. Transparent tracking is what makes the partnership work for both sides.
Does STRLGHT pay for our advertising?
No. Media budgets and other third-party expenses remain the contractor's responsibility unless the agreement says otherwise. STRLGHT can develop the strategy, landing pages, tracking, content, and lead forms supporting those campaigns.
What happens if the partnership ends?
Website ownership, transfer options, exported content, buyout provisions, and post-agreement system access are defined in the contract.
Apply

See if we're a fit.

We keep the list small and take on a limited number of partners at a time. The next onboarding window is around September and October 2026, and we generally work with one company per trade, per service area. Applying early lets us check whether your territory is still open.

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